Thursday, June 10, 2010

Win With Washington...WINS

Today Clay and I had the opportunity to speak to a packed house of women business owners and executives at the Win With Washington  monthly luncheon.  There were around 100 vivacious, energized and passionate women (and a few men) excited to hear our message of how Social Media and Word-of-Mouth Marketing could change their businesses.  What a great group of people...

We speak to thousands of CEOs, business owners and top executives every year - but no group has been more excited and full of energy than this one.  They soaked up our message about how important starting with a solid Social Media Strategy is to critical to the success of making it work for your business.  We talked about avoiding "shiny objects" (the tools) that most consultants steer people to and helped them understand that without a business strategy, their brand is at significant risk of erosion.  They got it...

But what was most enjoyable were there questions - lots of them - too many to answer in the hour we had to talk.  They asked about how to really use it attract the right audience, how to use or not use facebook, what twitter was all about, our recommendations for the best tools and approach to social media, how to turn this into truly viral marketing, etc., etc., etc.  Great questions - we applaud the group for their thoughtfulness on the topic.

I could go on and on about what a great group this is - but instead I would highly recommend any woman owned business or top executive join immediately.  Membership is free - yes I said free - and you get a ton of knowledge and networking and interaction with other great business owners.  To give you some idea of some of the people you would be associated with, here are just a few people we met at the event today.  There was Dr. Julie Miller of Business Writing That Counts; Kathy Clayton of Kathy Clayton Coaching; Karen Howlett of McSweeney Steel; Lisa Keeney of Keeney Office Supplies; Melinda Martirosian of Manson Construction Company; Janet McNaughton of Lasting Impressions; Heidi Miller of Midcom Recruiting; Bonnie Olson of Emerging Design Consulting; Laurie Simon of Ombrella; and Debora Webber of Key Bank.  Just to name a few...

My recommendation - JOIN NOW - you will be thoroughly energized by the group!

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