Friday, January 30, 2009

Be the First to Know

We continue to offer our seminars for Social Media for CEOs. Among the many recommendations we make to CEOs is to get familiar with the easy things to do.

First of all, you should be aware of what is being said about your business. We recommend that every CEO set-up Google alerts on company, product names, and your competitors. For example, I have Google alerts (the free version) set up to track Yodio, Loges, Clay Loges, and Yodio Weddings.

There is no additional effort required after sign-up, you just sit back and wait to receive an e-mail alerting you to the use of one of these terms by someone....anyone... on the internet. It's easy to keep up with most any reference tied to your defined words/names. And it is such an easy way to know what is being said about your competitors. The Google alert is agnostic, so you are going to be alerted about any mention....good or bad. On occasion it can be an early detection for new products being announced by a competitor.

For your company, Google alerts can keep you up-to-date for what people say about you. The internet holds a lot of information, and Google is a way to filter what may be relevant for you....and alert you in a timely manner. Whether it is new developments in your market or industry, Google alerts is a low cost, highly responsive channel to deliver timely information.

If you want to get this relevant information fast, then setting up a Google alert is as easy as going to Google alerts. It will ask you to type in keywords, it asks the frequency that you want to receive the alerts, and you'll need to provide an e-mail address to receive the alerts. Like many services on the internet, Google offers some premium options that cost real money, but what I've found is that the free service described above has been quite valuable.

Of course we recommend setting up these alerts to every CEO who attends our "Social Media for CEOs" seminar. Clearly a free and fast service like Google alerts should taken advantage of. You should be the first to know when people talk about you and your company on the internet.

Thursday, January 22, 2009

How it all started...

It was a little over a year ago when Clay and I first met - through the use of Social Media of course. I had written and article that I published on the internet, Clay picked it up, read it and thought it was interesting enough to comment on. I picked up his comments, agreed, and we realized we actually lived in the same city so we decided to meet in person. That's where it all began...

When we met, we realized we had both been talking to friends and colleagues who were CEOs, Presidents, Business Leaders, Executives and Owners about the same thing - how Social Media was going to "Revolutionize" the world of business - and in the not too distant future. We decided it was time to stop doing "one-on-one" luncheons and to put together a seminar to educate and enlighten our fellow executives - the first one was in December of this past year.

Our mission is simple. "Provide an "easy to understand" way for Business Leaders, CEOs, Owners and other Executives to learn about, engage in and use the incredible power of Social Media for their organizations to help increase sales and build significantly stronger customer and employee loyalty - faster, cheaper and deeper than they ever could before."

If we can be of help to you or answer any questions along our journey, please just ASK. We view half of what we do as a "public service" to help get the leaders of organizations on board with this powerful TSUNAMI that is starting to hit the shores of business. Just let us know what you need to know and we'll figure out the best way to get you the information. And in the meantime, we look forward to "meeting" you either in person or over the "social media airwaves."

Thank you. Have an awesome day...

Blaine Millet
Clay Loges

Co-founders and Principals
WOM10.com

P.S. Write us and let us know what you think - either as a comment in our blog or with an e-mail. You can reach us at:

Blaine - blaine@WOM10.com
425-260-6264








Clay - clay@WOM10.com
425-423-6553

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