Social Media presentation at The Harbor Club

We are sharing our message with Tait Lane from Cornerstone Wealth Management.

Why Social Media Fails...

For quite a while now Clay and I have talked about why many organizations are struggling with seeing even modest "results" from their use of social media. One of the key reasons to us is that most marketers (over 80% from our experience) really don't "understand" social media and as such are using it incorrectly.

Social media was designed to be all about the "pull" - giving your audience something compelling enough where they would want to "pull" this information because of its value to them in their life or business. Traditional marketing is all about "push" - how can I shove more ads, offers and information at you in hopes that you will buy our product or service. This is a fundamental shift in communications and marketing and, unfortunately, most marketers don't get it.

This was summarized in a great interview on CNN that I wanted to share with you - I think you will get the point and the message after watching. This should definitely be shared - it isn't about how much more you can push - it is becoming compelling enough to be "pulled" by your audience.
Feel free to share this post with anyone in marketing you know and want to help understand this fundamental shift. Let me know what you think as well.

Great group at El Gaucho learning social media...

We want to thank both Dennis Brislawn and Tom Lofton from the law firm, Brislawn Lofton PLLC, for co-sponsoring us to speak to a group of their clients and friends - what a great group of people. We also want to thank David Scherling, General Manager at El Gaucho in Bellevue for hosting the event and making it truly special and memorable with their incredible lunch specials.

We had the opportunity to share the story of how Social Media is changing the face of business and is a "Revolution" that is upon us. We know we are in the "evangelist" category at this point with our message but we are very passionate about wanting others to hear it and recognize the impact it will have on their business today and into the future. No longer is this just something to "learn about" - it is something every business "has to embrace" to compete going forward.

As part of the session, we had the opportunity to meet a number of great business leaders and business owners, such as Jen Harper from Jen Harper Real Estate. She clearly "gets it" and is anxious to engage in social media to provide exceptional value and benefits to her "followers" and clients - way to go Jen!

El Gaucho Social Media seminar with Kirkland City Councilman

We are getting great questions from Bob Sternoff from Kirkland City Council – way to go Bob. This posting is occurring real-time in our Social Media seminar as we demonstrate how easy it is to use Outlook to post to the blog with a photo and with an embedded link (in the body of the post).

El Gaucho treats group to seminar on Social Media

We are having a great experience and eating delightful food with a couple of guys who are social media authorities (without tattoos).

This is a post to demonstrate how easy it is to post diretly to a blog using e-mail -- this case the message is being sent from Outlook

Enjoying the company of Thrify Parking at the Harbor Club

Sandy from Thrifty Parking is learning about  Social Media and the power to change business.

 

 

Seminar at the Harbor Club in Seattle

We are at The Harbor Club with some great business leaders enjoying the story of Social Media.