But that's not what's important. What was great about this opportunity for us to speak (we see all our speaking gigs as great opportunities because we get to meet such great people) was that it was to a group we haven't normally focused on in our 75+ speeches. We always speak to CEOs, Business Owners, and other Top Executives, but never have we spoken to a group of only CIOs and CTOs. This was great!
What made it great were their questions. They were focused on how to use social media internal to their company to create more synergy, collaboration, etc. Here are some of their questions - we wanted to share them with you since they were so interesting...
- Where is the line in regard to policies around social media use inside the organization?
- How do you avoid the huge "time suck" that comes with social media when employees use it?
- Is Yammer an effective tool internally?
- How important is this to your brand?
- How do you capture the "real time" advantage social media has to offer?
- How can this be used for collaboration internally?
- How do you tell the "winners" from the "losers" in regard to the tools?
- How can it help drive innovation?
- How do we embrace without losing control?
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