As many of you know if you have followed us or caught one of our speeches in the past several months, we promised we would start writing some books. After countless requests that we share what we talk about in our speeches, we succumbed to the pressure and are just about finished with our first e-book.
This first book is going to be a great "primer" for all CEOs, Business Owners and Top Executives of just about any size company. A slight detour. This reminds me of something Jeff Hayzlett, Chief Marketing Officer for Kodak said when he was being interviewed about taking over this top position in marketing. The reporters were talking about how he had never managed anything of the size of Kodak and if he felt qualified coming from much smaller companies. His response was perfect. He said, "It's just more zeroes." Doesn't matter the size of the company any longer, social media has brought everyone to the same place - relationships and word-of-mouth.
Anyway, back to the book. The book is going to be all about what tools of social media really right for business - because they all aren't "business friendly." One thing we have learned over the past few years, it is NOT about the tools, it is about the message. Too many people (in fact most) are all hung up on the tools - that will be their downfall. The tools will change, come and go, and morph - but the right messaging will last throughout all of them. Get the messages right and the tools will find the message. So stay tuned - launch date is coming soon...
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