Friday, April 17, 2009

EPG Talks Nuts & Bolts of Social Media

You should have been there. In this photo is a few of the group who celebrated Tax Day by participating in our first Executive Peer Group for Social Media. After introductions, we launched right in to discussing ways that each CEO was working with social media, and we then began to exchange thoughts and tips for ways that these new tools could be used for advancement of respective businesses in attendance. It didn’t take more than an hour or so to establish that this unique program is going to generate an abundance of practical business value.

With his extensive experience leading Executive Roundtables, Blaine was the primary facilitator in these discussions. With his guidance, the participants experienced a number of “ah-hah” moments. Clearly this monthly program is going to be invaluable for those participating.

One of the more interesting EPG participants is a pastor from a well-known church in downtown Kirkland. Drawing on his previous business experiences and his current position, he injected interesting comments about the combining of business goals with social media tactics. And, yes, strategy and planning were key words being laced through our conversations.

I know this is a new area for most of us. But social media is here, and it offers too many benefits to not stay around. Our EPG group is going to be a hot-bed of learning that reduces the risks of “brand erosion” when trying these new social tools. Get on board now and join this peer group -- there is room for 3 - 4 more CEOs in this peer group.

Clay Loges

Twitter: @YodioMan

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