Social Media for Executives (our brand) evolves...

You, our audience of followers, readers, and advocates, has connected with us as SOCIAL MEDIA FOR EXECUTIVES for the past year during our “evangelist speaking tour” talking to CEOs, Business Owners, and other Top Executives. We were on a mission. That mission was to educate and share the message about the “Revolution” called Social Media and how it was going to change the world. We think we were successful in both educating and motivating business leaders.

Over 700 Business Leaders heard our message over the past 12 months. From that they learned, they shared and they questioned what Social Media is and how it could impact their businesses. We learned as well from listening to all of you and many others throughout the year.

From those countless conversations, we came away with a very clear and glaring conclusion. Social Media for Social Media sake isn’t going to solve the key business issues facing the leaders today. No one needs another “time suck” to come into their organization. They are already stretched thinner than ever before and need to generate revenue. These are different times.

The common thread running through all this was that they “needed more customers spreading the word about them to other prospective customers so they could increase their sales with lower marketing costs.” Wow – tough order, but a reality. Traditional media and marketing is all but dead and buried in many cases so that isn’t going to help them achieve this need and stay in business.

Their ANSWER: Increase WORD-OF-MOUTH any way they can. It is the most powerful way to market at the lowest cost. We heard it and got it. And through the past number of months, we “evolved” our entire consulting approach and product offerings in Social Media to encompass this core principal.

We are now WOM10.com. This is short for Word-of-Mouth to the 10th power – a very big number that signifies putting Word-of-Mouth “on Steroids” and accelerating this within an organization. Our goal - help organizations create a strategy and drive rapid execution to build massive Word-of-Mouth - creating significant “Followers” and “Advocates” to help spread the word. This is what we do.

Social Media truly is Word-of-Mouth to the TENTH Power

When we first launched our seminars, we were convinced that education about the tools of Social Media was the core message. As time progressed and the market martured, we came to realize that social media is really an accelerator channel for the most effective form of marketing – Word-of-Mouth. Thus, we now emphasize the real value of these new tools for business.

With these new social media tools, Word-of-Mouth is literally rocket fuel driven. Word-of-mouth thrives on authenticity, personal passion, experience-sharing and more. These communication characteristics are the very same as those fueling social media’s popularity. Social media thrives on the genuine. And it is thriving against filtered, sterilized, generic messaging put out by impersonal corporations…..and other groups.

The other key aspect that Word-of-mouth thrives on is building Trusted Relationships that leads to Engagement and Advocacy.  Social media, when set up and designed correctly, can be a massive weapon to helping you and your organization build more trust and build deeper and stronger relationships.  We no longer live in a WEB 2.0 world of "broadcast messaging" - we live in a WEB 3.0 world of building trusted relationships and social media leading to creating strong advocates.


In a nutshell, it is all about "getting more of the 'right' people talking about you more - proactively."  That is at the heart of Word-of-Mouth on STEROIDS...

Feel free to contact us if you have any questions or comments:

Blaine Millet
blaine@wom10.com
425/260.6264

Social Media presentation at The Harbor Club

We are sharing our message with Tait Lane from Cornerstone Wealth Management.

Why Social Media Fails...

For quite a while now Clay and I have talked about why many organizations are struggling with seeing even modest "results" from their use of social media. One of the key reasons to us is that most marketers (over 80% from our experience) really don't "understand" social media and as such are using it incorrectly.

Social media was designed to be all about the "pull" - giving your audience something compelling enough where they would want to "pull" this information because of its value to them in their life or business. Traditional marketing is all about "push" - how can I shove more ads, offers and information at you in hopes that you will buy our product or service. This is a fundamental shift in communications and marketing and, unfortunately, most marketers don't get it.

This was summarized in a great interview on CNN that I wanted to share with you - I think you will get the point and the message after watching. This should definitely be shared - it isn't about how much more you can push - it is becoming compelling enough to be "pulled" by your audience.
Feel free to share this post with anyone in marketing you know and want to help understand this fundamental shift. Let me know what you think as well.